The Badminton World Federation (BWF) has unveiled this week in Wuhan a 'fresh' new look for its technical officials - referees, umpires, assessors.
An MOU has been signed between the BWF and Qingdao Doublestar Mingren Sporting Goods Co. Ltd, who will be the official apparel sponsor for all BWF-certified and accredited technical officials.
The generous full-kit contains long/short sleeves official attire, casual t-shirts, v-neck sweaters, track suits, shorts, socks and computer bags.
The official techincal officials attire has a classic mandarin-collar neckline cut. The referees will don the attire in its red-and-black design (pictured bottom) while the umpires and assessors will sport the blue-and-black design (pictured right).
"This invaluable partnership with Doublestar goes hand-in-hand with our rebranding efforts of our events in recent years to position badminton events at the forefront of excellent sports presentation," said BWF Deputy President Paisan Rangsikitpho.
He added: "This also acknowledges and highlights both the important role the technical officials plays in our sport as well as their significant presence at our events."
Tell us what you think of the new look! Tweet us @bwfmedia here.
Learn about the roles of the BWF technical officials and how you can join the team here.
International tournament referees at the 2012 Citroen BWF Thomas and Uber Cup Finals (From L to R: Ronny De Voss, Isabelle Jobard, Juniarto Suhandinata)