The online channel, http://badmintonworld.tv, hosted on Youtube, the world’s largest video community and hosting platform, is the product of a partnership between the BWF and Google that was facilitated under the advisory of TotalSportsAsia.
The on-going 2011 Li-Ning Singapore Open will be the first event to be streamed live.
Beginning from the quarterfinals day (Friday) through to the finals on Sunday, 19 June, 2011, the official online channel will offer ardent badminton fans all over the world free online streaming of at least 5 matches a day (geo-blocking will apply to local viewers).
This unique cutting-edge initiative will be extended throughout the entire OSIM BWF World Superseries calendar, which runs annually from January to December.
Online streaming for the 5 Premier Superseries will begin from the round of 16 matches, while the remaining 7 legs of the Superseries will showcase TV-court matches from the quarterfinals day to the finals. At least 5 matches will be streamed on each day.
"This is another initiative from the BWF to reach out to more fans across all continents," said BWF president Dr Kang Young Joong. "This is also in line with the BWF's aim to use different media platforms to raise the profile of the sport and the players."
In its impending full launch, the official online channel will eventually offer badminton fans a greater variety of content and matches from tournaments across the globe.
"The BWF is excited with what the future holds for the sport and will continue to look into ways and means to enhance the visibility of the sport,” concluded Dr Kang.